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OPI - Hawaii Collection Press Release

***Press Release***

Aloha from OPI!

OPI Launches Hawaii Collection Featuring Twelve New Nail Lacquer Shades for Spring/Summer 2015

Hawaii Collection by OPI brings the fresh, bright colors of its namesake islands to nails and toes for Spring/Summer 2015. This new collection features a palette ranging from muted tones of mint, peach, pink and nude to bolder hues of coral, green, purple and gold to deep tones of mauve, violet, brick red and shimmery blue.
“After the long months of winter, women are eager to embrace color – from soft pastels to bold accents to gleaming metallics,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.  “Caught in a perpetual state of spring, the Hawaiian islands were the ideal inspiration for this year’s seasonal collection. OPI looked toward the surf, sand and sunsets found at Hawaii’s beautiful beaches, as well as the islands’ lush greenery, tropical flowers, and colorful fish, to create 12 fresh new nail shades.
“Printed, flowing fabrics dominated spring runways, with patterns and graphics in both bold and muted hues. Warm, ethereal neutrals in shades of rose, peach and mint added a soft, feminine note,” continues Weiss-Fischmann. “That’s Hula-rious!, a pastel mint green from the Hawaii Collection, was seen at Charlotte Ronson’s Spring/Summer 2015 New York Fashion Week show; this shade was used to create a cutout half moon manicure that complemented the designer’s youthful presentation.”
Hawaii Collection by OPI includes the following shades in both nail lacquer and GelColor formulas:

That’s Hula-rious!
This pastel mint green makes me dance with joy!

My Gecko Does Tricks
Being bright and pearly green is just one of its talents.

Do You Take Lei Away?
On second thought, I can’t wait – I need this creamy nude now!

Is Mai Tai Crooked?
Get it straight – this fruity orange crème is fabulous!
Go with the Lava Flow
You can feel the heat shimmering off this golden red.

Aloha from OPI
Let’s give a warm island hello to this bright creamy coral!

Suzi Shops & Island Hops
A light and happy pink that’s the perfect traveling companion.

Just Lanai-ing Around
This dark, creamy mauve says “hang loose!” in style.

Hello Hawaii Ya?
In this gorgeous, dusky purple, I’m doing just fine.

This Color’s Making Waves
This shimmery, lagoon blue has got heads turning.

Lost My Bikini In Molokini
With this reef-inspired purple, what’s one bikini more or less?

Pineapples Have Peelings Too!
The heart of the matter lies in this gold shimmer with colorful sparkle.

Beginning February 2015, eight of the new Hawaii Collection shades will be added to The OPI Color Palette by Clark+Kensington® paint in over 3,200 Ace Hardware stores across the United States. The following Hawaii nail lacquer hues will be formulated as paint colors exclusively in Clark+Kensington, the premium line of paint+primer in one, available at The Paint Studio® at Ace: That’s Hula-rious!, Do You Take Lei Away?, Is Mai Tai Crooked?, Aloha from OPI, Suzi Shops & Island Hops, Just Lanai-ing Around, Hello Hawaii Ya?, and Lost My Bikini in Molokini. For additional retailer information or to locate your neighborhood Ace Hardware, please visit
Hawaii nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Hawaii Collection by OPI will be available in both nail lacquer and GelColor formulas beginning February 4, 2015. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

            OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call Tractenberg & Co. 212.929.7979. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!


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