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5/18/2012

OPI Announces NEW! Pure Lacquer Nail Apps



            OPI launches Pure Lacquer Nail Apps for instantaneous manicures and pedicures created using precut nail strips made of 100% real nail lacquer – providing a high-gloss finish, long-lasting wear and zero dry time. Offered in both cream and shimmer finishes, Nail Apps are available in 14 different styles – ranging in design from edgy snake print and fishnet to feminine gold lace and floral.
 “Nail art has become increasingly popular, with both consumers and trained professionals,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Pure Lacquer Nail Apps provide the perfect way to get a one-of-a-kind look that simply cannot be replicated by hand. Each nail strip is made of 100% real nail lacquer for a flawless final look with easy application.”
Combining base and color in one convenient product, Nail Apps adhere to nails in seconds and can be stretched for a perfect fit. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. For best results, this product should not be finished with top coat. Simply remove with an acetone polish remover like OPI Expert Touch Lacquer Remover before trying a new design.
“To make Nail Apps last even longer, upgrade your service by having your manicurist cure the nail strips with a GelColor Top Coat. With this addition, Nail Apps will last up to two weeks,” explains Weiss-Fischmann. “If you chose at-home application, place each Nail App carefully, trimming where necessary. Top coat is not recommended. Within minutes, your nails will be uniquely designed like never before!”












Pure Lacquer Nail Apps are available at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for the suggested retail price of $11.95.
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!



ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 

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