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11/01/2011

OPI Holland Collection for Spring/Summer 2012


Color with a Touch of Dutch


OPI Launches Holland Collection for Spring/Summer 2012


OPI celebrates color with the Holland Collection for Spring/Summer 2012. Inspired by the country’s range of stunning shades – as seen in vivid tulips, windmill-dotted hillsides and bustling canals – the collection’s twelve shades offer a mixture of sophisticated neutrals and highly-pigmented brights. 
“Holland has a very unique, vibrant beauty to match its open-minded nature,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Spring is the season of color, and the Holland Collection provides an array of pink, coral and orange hues that capture this energy. The bright lacquers are married with neutrals in new variations like red clay and sea green.”
            A sequence of electric brights, including a sun-lit orange (A Roll in The Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!) complement their cooler counterparts in hues of glistening purple (Dutch Ya Just Love OPI? and Vampsterdam), while elegant neutrals (Gouda Gouda Two Shoes, Did Youear About Van Gogh? and Wooden Shoe Like to Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).
“Wearing these colors on fingers and toes will accessorize the season’s hottest trends,” remarks Suzi. “The varied palette of colors accentuates the looks that walked the runway, from colored pants and ladylike frocks to long, blousy-sleeved tops and dramatic patterns.”
            Holland by OPI includes the following shades:

A Roll in The Hague
Take advantage of this frisky little orange.

Red Lights Ahead…Where?
This coral-packed red is the hottest in the district.

Kiss Me on My Tulips
A smooch-worthy shade of hot pink.

Pedal Faster Suzi!
This pink lavender shimmer will have you “wheeling.”

Dutch ’Ya Just Love OPI?
All of Holland hollers for this crowd-pleasing plum.

Vampsterdam
A deep purple for a divine diva.

Did You ’ear About Van Gogh?
Rumor has it…this sandy bisque is a work of art.

Thanks a WindMillion
You totally deserve this breezy sea green.

Wooden Shoe Like to Know?
It’s no secret…everybody loves this shimmery chocolate-brown.

I Have Herring Problem
What’s that you say? I need to “sea” this shimmery green-blue?


I Don’t Give a Rotterdam!
This sassy steal-blue shimmer means business!


Gouda Gouda Two Shoes
Take a walk on the wild side with this robust rose.


Holland Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Holland Collection by OPI will be available February 8, 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become aFacebook fan!



ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPInail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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